"Jeannette Balleza is the director of The ARK Startup Accelerator Challenge. She owns Scribe Marketing, Inc., a provider of a creative, critical approach to marketing with an emphasis on content, and she is a co-founding Archivist of award-winning family history website DeadFred Genealogy Photo Archive. Currently, she serves as a Board Member of the Northwest Arkansas Entrepreneurship Alliance, advises a number of small businesses and non-profit organizations and is part of the team spearheading the regionâ€™s first co-working space, The Iceberg. She is a member of The CEO Forums of Northwest Arkansas, and she coordinates the Professional Womenâ€™s Network Washington County. She was honored as one of Northwest Arkansas Business Journalâ€˜s â€œ40 Under 40â€ in 2008, and in 2009 she was selected as one of 135 U.S. entrepreneurs by British Airways to attend The Face of Opportunity Global Business Summit Conference in London."