MTV News and Politics

MTV News and Politics

Ocean MacAdams

9.30.2007

Ocean MacAdams

Since joining MTV News in 1996, Ocean MacAdams has been integral to some of the channel’s most successful news coverage, from entertainment stories like the Sean “P. Diddy” Combs trial and the 1994 riots at Woodstock, to live programming immediately following the 9/11 attacks and as the nation went to war in Iraq. MacAdams earned a Bachelor of Arts in Urban Studies from Columbia College of Columbia University.

Senior vice president of MTV News Ocean MacAdams discusses the history, success and future goals for MTV News at a public lecture hosted by the Clinton School. MacAdams speaks about MTV News’ political coverage, asserting that covering politics is an act of public service and not a ratings booster. He touches on the importance of informing young audiences and reporting in a manner that does not assume the audience already knows the basics. MacAdams addresses the challenges of making MTV’s “Choose or Lose” program more successful than in past election years and competing among other networks. He also discusses MTV’s goal for the 2008 election to empower its viewers with the tools to inform, report, relate, share and, ultimately, make a difference in their local communities.