show bio Drew Westen

Born in 1959, Drew Westen is a professor in the Departments of Psychology and Psychiatry at Emory University in Atlanta, Georgia. He received his B.A. from Harvard University, an M.A. in Social and Political Thought from the University of Sussex in England, and a Ph.D in Clinical Psychology from the University of Michigan. He has been both an active researcher and a practicing clinician for 25 years. Mr. Westen's research deals with the cognitive, emotional, and motivational processes that people use to maintain intimate relationships. To date, he has published 140 research papers in the scientific literature. Mr. Westen is currently a guest blogger on the Huffington Post, a commentator on NPR’s "All Things Considered," and the founder of Westen Strategies, a political and corporate consulting firm.

The Political Brain: The Role of Emotion in Deciding the Fate of the Nation
Date: 2/26/2009

A professor of psychology and psychiatry at Emory University, Drew Westen discusses his book, "The Political Brain: The Role of Emotion in Deciding the Fate of the Nation," which shows how politicians can capture the hearts and minds of voters through communication such as speeches, debates, and advertising. Also, Mr. Westen identifies three principles of effective messaging and provides examples to illustrate his points.